Which of the following describes the role of risk management?

The role of risk management is fundamentally about identifying, assessing, and prioritizing potential hazards or uncertainties that could negatively impact an organization or project. By evaluating these risks, businesses can implement strategies to mitigate or manage them, ultimately leading to increased safety and efficiency. This proactive approach allows organizations to prepare for potential challenges and minimize negative outcomes, ensuring a more stable operating environment.

While controlling product pricing, developing marketing campaigns, and improving customer service protocols are important aspects of business operations, they do not align directly with the core purpose of risk management, which centers on identifying and managing risks associated with various activities and processes.